Creative Counsel for future minded brands and leaders 

Background presents a network-based approach to creative and advisory work, pioneering new modes of cultural engagement. Operating internationally, from London to New York, Shanghai to Sydney.

Built on a framework of upstream creative counsel into brands, leaders and organisations, mobilising downstream execution in local markets with best-in-class partners.

A network of experts who participate in culture rather than observing it, the creative counsel represents a curated group of 1000+ specialists across four continents. Musicians, athletes, artists, fashion designers, filmmakers, entrepreneurs, futurists, professors, technologists, writers - with an appetite to pioneer inter-industry problem solving and generate original ideas, alongside the core Background team specialising in world class, independent, creative and strategic services.

Custom-built teams, resources tailored to spec, innovative ideation and execution. Powered by people who would never normally be on your team.